Increase ad conversions with better targeting

DSP platforms and their customers use contextual targeting to go beyond keywords and categories. Let your clients improve advertising conversion by integrating contextual targeting on news content.

Quality Over Quantity = Higher CTR

Contextual ads are very effective for specific kinds of news content. Studies indicate they can increase reader interaction by 63%.

FightHoax offers a dynamic choice to ad-platforms and their clients, giving them the opportunity to micro-target details of any news article.

From 5-layer emotions to article readability and great quality content, we got you covered.

Did you know? Studies showed that contextual ad targeting can improve CTR by more than 2x.

Beyond positive-negative sentiment

FightHoax understands the true emotions of any news articles & entity by looking at individual words and the relationships between the words to help your customers achieve true accurate targeting.

Intellectual Articles

Articles that are hard to read, with a great use of language, coming from reputable news sources

Specific Entity Compliment Articles

Articles that talk about a specific entity with highly positive emotions

Positive News Topics

Articles with highly positive emotions

Quality News Sources

Articles that originate from reputable news sources, written from well-known authors

Deep 3-level Categories

Articles with a very specific topic such as Shopping

Your Contextual Targeting Features

Intellectual Articles

Specific Entity Compliment Articles

Positive News Topics

Quality News Sources

Deep 3-level Categories

Intellectual Articles

Articles that are hard to read, with a great use of language, coming from reputable news sources

Specific Entity Compliment Articles

Articles that talk about a specific entity with highly positive emotions

Positive News Topics

Articles with highly positive emotions

Quality News Sources

Articles that originate from reputable news sources, written from well-known authors

Deep 3-level Categories

Articles with a very specific topic such as Shopping

Schedule a Free Demo

The best way to explore Contextual Targeting is to schedule a private demo, for free. We'll cover your questions and show you around.

Contact the sales team
Built for platforms

Rapidly build production-ready integrations into your tools. FightHoax provides a dashboard and a JSON-based API for direct integration to platforms. Our team is here to assist you, in every step of your planning and implementation.

Get in touch with support

API Documentation
Webhooks
Development Support
Usage Monitoring
JSON Based API
// Author information
"name": "Carrie Johnson"
"profile_links": [
"https://www.npr.org/people/127410674/carrie-johnson"
"https://en.wikipedia.org/wiki/Carrie_Johnson_(journalist)"
// Article information
"trust": 9.4,
"provocative_language": false,
"hard_readibility": true,
"extreme_opinion": false,
"poor_grammar_syntax": true
// Entity emotion analysis
"Donald Trump": {
"sadness": 0.133669, "joy": 0.084181, "fear": 0.578072