Reputation is priceless. Safeguard it with FightHoax

Help your customers save money and safeguard their reputation by avoiding being advertised in brand harmful news content, such as extreme opinions, poorly written articles and low quality news sources

Context matters

Don't let your brand customers sacrifice their reputation for the sake of ad reach. FightHoax ensures that your customers advertising campaigns reach the maximum audience, without having their ads displayed on harmful brand content.

Did you know? 85% said improving brand safety in their digital campaigns is a priority, but 64% are finding it difficult to implement am effective strategy.

No more static blacklists

Brand Safety offers a dynamic choice to advertisers, leaving behind the old blacklist-based protection of ad-campaigns. Pre-bid analyze news articles at a deep level and don't fund extreme opinions, low quality and negative content.

Poorly Written Articles

Articles with poor grammar & syntax language quality

Extreme Opinion Articles

Articles with extremely negative emotions using provocative language

Hard Readability Articles

Long-read articles using scientific language

Entity Attacking Articles

Articles that use strong negative language against a specific entity

Negative News Topics

Articles with extreme emotions of Sadness, Anger and Disgust

Low Quality News Sources

Articles with poor historical source credibility scores

Your Brand Safety Features

Poorly Written Articles

Extreme Opinion Articles

Hard Readability Articles

Entity Attacking Articles

Negative News Topics

Low Quality News Sources

Poorly Written Articles

Articles with poor grammar & syntax language quality

Extreme Opinion Articles

Articles with extremely negative emotions using provocative language

Hard Readability Articles

Long-read articles using scientific language

Entity Attacking Articles

Articles that use strong negative language against a specific entity

Negative News Topics

Articles with extreme emotions of Sadness, Anger and Disgust

Low Quality News Sources

Articles with poor historical source credibility scores

Schedule a Free Demo

The best way to explore brand safety is to schedule a private demo, for free. We'll cover your questions and show you around.

Contact the sales team
Built for platforms

Rapidly build production-ready integrations into your tools. FightHoax provides a dashboard and a JSON-based API for direct integration to platforms. Our team is here to assist you, in every step of your planning and implementation.

Get in touch with support

API Documentation
Webhooks
Development Support
Usage Monitoring
JSON Based API
// Author information
"name": "Carrie Johnson"
"profile_links": [
"https://www.npr.org/people/127410674/carrie-johnson"
"https://en.wikipedia.org/wiki/Carrie_Johnson_(journalist)"
// Article information
"trust": 9.4,
"provocative_language": false,
"hard_readibility": true,
"extreme_opinion": false,
"poor_grammar_syntax": true
// Entity emotion analysis
"Donald Trump": {
"sadness": 0.133669, "joy": 0.084181, "fear": 0.578072