DSP platforms and their customers use contextual targeting to go beyond keywords and categories. Let your clients improve advertising conversion by integrating contextual targeting on news content.
Contextual ads are very effective for specific kinds of news content. Studies indicate they can increase reader interaction by 63%.
FightHoax offers a dynamic choice to ad-platforms and their clients, giving them the opportunity to micro-target details of any news article.
From 5-layer emotions to article readability and great quality content, we got you covered.
Did you know? Studies showed that contextual ad targeting can improve CTR by more than 2x.
FightHoax understands the true emotions of any news articles & entity by looking at individual words and the relationships between the words to help your customers achieve true accurate targeting.
Intellectual Articles
Articles that are hard to read, with a great use of language, coming from reputable news sources
Specific Entity Compliment Articles
Articles that talk about a specific entity with highly positive emotions
Positive News Topics
Articles with highly positive emotions
Quality News Sources
Articles that originate from reputable news sources, written from well-known authors
Deep 3-level Categories
Articles with a very specific topic such as Shopping
Your Contextual Targeting Features
Intellectual Articles
Specific Entity Compliment Articles
Positive News Topics
Quality News Sources
Deep 3-level Categories
Intellectual Articles
Articles that are hard to read, with a great use of language, coming from reputable news sources
Specific Entity Compliment Articles
Articles that talk about a specific entity with highly positive emotions
Positive News Topics
Articles with highly positive emotions
Quality News Sources
Articles that originate from reputable news sources, written from well-known authors
Deep 3-level Categories
Articles with a very specific topic such as Shopping
The best way to explore Contextual Targeting is to schedule a private demo, for free. We'll cover your questions and show you around.
Contact the sales teamRapidly build production-ready integrations into your tools. FightHoax provides a dashboard and a JSON-based API for direct integration to platforms. Our team is here to assist you, in every step of your planning and implementation.
